Tag Archives: professional

Event Ideas to attract customers

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Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use:

1. Learning event – At this type of event you focus on teaching attendees “how-to” do something. Options are limitless and could include things like a winery having a food and wine pairing, a makeup artist could reveal the latest techniques in contouring and highlighting, a dermatologist could address the benefits of proper skincare and the effects of aging, a plumber could advise about the benefits of pipe maintenance and how much money people can save with proper upkeep.

2. Interactive/Hands-On event – Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands of an attendee. It allows guests to roll up their sleeves to learn and do at the same time. Some interesting examples of a hands-on event could include a plant nursery showing how to pot plants in mini trees, a printer demonstrating how to create letterpress cards or invitations, or a software company allowing customers to create an app using their technology.

If you’ve ever stepped foot in an Apple store, you know the power of putting your product or service into people’s hands. When they see it, touch it, experience the results of using it and how it can help them, it’s priceless.

3. Charitable event – Events that have a cause tied to them are brilliant at attracting customers because there’s a “feel good, do good” element. Shopping or spending for a cause is something people take pride in and it’s what helps make these type of events successful. You can do a charitable event any time of year, just make sure you connect your theme and cause to something that is relevant to your audience and something they care about.

4. Special Guest event – Inviting a special guest, host and event speakers or MC your event can be a great crowd pleaser and get people to attend. Many local sports athletes will lend their name and presence to causes they support. A restaurant or cafe could get a celebrity chef to cook a special meal and sign cookbooks, a wedding consultant could get a well-known makeup artist to provide “big day” makeovers.

5. VIP event – People love to be part of exclusive, special things and a VIP event can help attract them like crazy. You can create a members-only event or a VIP event for your most loyal customers and offer them special shopping hours, a nice discount and great customer service. These types of events have been wildly popular for years and spawned the now well-known concept of Friends & Family day events, etc. The key to doing VIP events well is to keep it small and manageable so you can offer only the best experience since these are your best customers. You can base “best” on a number of things including amount spent, number of purchases, number of referrals, etc.

Everything you need and more

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If you’re prepared to do a bit of decorative work (or have the budget to hire a party organiser) then you can theme your venue or marquee to look like a beach bar, a scene from the Arabian nights or even the Wild West! Fancy dress is optional though it does help bring the whole thing together.

Possible theme locations include The Wild West, Beach/Tropical/Hawaiian, New York, Las Vegas, African/Safari, Ancient Egypt, Atlantis, Ancient Rome, Mardi Gras/New Orleans, the list goes on

In terms of making your venue look the part, you can choose from a wide range of props and accessories. For example, for a Hawaiian themed party you can hire a bamboo beach bar, free standing & table top palm trees, hoola hoops, flower garlands, surf boards, fishing nets and sand pits!

Remember to ensure you have plenty of ice breakers to keep guests chatting and mixing. Close up magicians, caricaturists, meet and greet all work well, as do Chocolate Fountains! For something a bit different, try singing waiters who will really bring the house down!

Live Music. For a Las Vegas or New York themed party, have a look at Frank Sinatra or Rat Pack singers or celebrity lookalike singers. Use your imagination and your themed evening will be a real treat!!

Next New Year’s Eve Party Ideas

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If you’re prepared to travel it’s well worth a visit to Edinburgh’s Hogmanay celebrations!!

Because most pubs and restaurants get rammed to the rafters, many people prefer to throw a private party. If you hire a venue it pays to book well in advance, ( 12 months or more!)

It’s also important to recognise that people expect something a little special on New Year’s Eve so don’t be afraid to go all out. Why not have a look at some party themes we have listed previously to get some inspiration for some great party ideas.

Throwing a private new year’s eve party;

It’s good to ensure there are plenty of attractions to keep guests talking & mingling so you could also consider casino tables which can create a space for guests to meet, mix and break the ice. Also check out some mix and mingle acts who will work the floor & get people talking.

Live music

For a rocking party, you could book a live band. Live bands are perfect for NYE parties and work well with a Scottish Hogmanay theme. Hire a band with a caller to shout out the dance moves and you’re away!

Other popular choices include/swing bands, soul bands, rock n roll or jive bands to keep your guests dancing all evening long.

Also traditional for the stroke of midnight, book a Bag Piper!

Fireworks

It’s now become traditional to set off fireworks at midnight on new year’s eve. You could arrange a professional fireworks show or you can buy DIY firework kits from recommended suppliers.

Whatever you decide to do, we at Red Masque wish you a very Happy New Year!!!!

Alcohol & The Event Industry

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Serving absurd amounts of alcohol at an event is not good for our Guests. Alcohol companies themselves invite you to ‘drink responsibly’

We need to erase for good the equation lots of alcohol = great event. If that was the case this post should not exist. What’s the point of giving you pointers on making events better if all that counts is getting drunk?

So what does change look like? We think we should give options to your Guests, and also think we can make a big difference with small changes.

Here are 5 ways to preserve your Guests wellbeing while giving them the choice to ‘let go’.

Low Alcohol

The line is very fine, but it can make a giant difference. If you have to proactively ask for alcohol, you will undeniably drink less than if someone constantly pours it into your glass.

Tell Your Guests

Low alcohol events translate in high communication requirements. Several Guests may in fact be disappointed by the lack of a basic pillar of so many events.

After a long day at the conference, guests feel they ‘earned’ their booze. But and experience without alcohol means they can actually talk to people, and people truly listen to what they had to say, enjoy the food, feel healthy the day after. Your experience of the event will be incredible.

The communication part is such an important piece of the puzzle. Let your Guests know what you are up to. Don’t let them get the wrong impression, tell them you want them to have fun rather than feel sick. Some won’t like it, but the majority won’t even remember this was a low alcohol event. The amount of positivity coming from a true social experience cannot be compared to a bottle of wine.

Pump Down the Volume

In a networking or social environment, loud music is the strongest ally of binge drinking. There is a correlation between high music levels and alcohol consumption.

We tend to lose control when the music levels are high. Speaking with our counterparts becomes more difficult.

Close the Bar

An open bar is never going to play nice with the objective of limiting alcohol. Opening a bar in a social environment is very similar to throwing a huge piece of cheese to hungry mice.

You can use a ticket system to allow a certain number of drinks on the house and then make Guests pay for their own drink. Money seems to be one of the strongest deterrent humans react to.

Once again communicate your plan to Guests, tell them you are not trying to be cheap but you are just looking after them. Try to discourage as much as possible the link between alcohol abundance and success of the event.

Give Them Distractions

Stimulate networking, playing, interacting among Guests. Technology is the strongest ally in your quest to take the focus away from getting drunk. Put up social media walls, have networking apps, gamify the event, give away prizes, have event entertainment performers, offer content. The options are endless.

If you only put up a sign with ‘open bar’ on it, do not expect Guests to achieve any of their networking, entertainment or education objectives.

Thinking about 2016 summer

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Much as we love advertising entertainment for corporate events and weddings, it’s often a nice change of pace to remember the little people and to also remember that after Christmas you’re going to have to be thinking about Summer and BBQ’s (which is rather something to look forward to) 

To keep the youngsters busy, how about a Circus performer and a glamorous Circus Workshop with juggling displays, plate spinning unicycling and lessons in the age-old art of the Diablo. These circus performers will have the kids entertained for hours whilst their parents got on with the more pressing concerns of the rest of the event.

Young or old a magician with some of that ‘close up magic’. Close up magic specialist and all round entertainer give guests a bewildering display of sleight of hand and mentalism taking in card tricks, mind reading and more. 

A Portrait Artist drawer is very charming and quite flattering in a playful, unique style. Guests seemed to love a portrait artist and although they maybe a bit nervous as how they will be portrayed they can’t wait to see the result and a is a great keepsake!! 

A Steel Band is great background music for any event and will perform suitably exotic and energetic set of tunes that will transform a very English garden barbecue into an equatorial island party. Warm, enthusiastic and hugely entertaining – a steel bands infectious passion for their music will be passed on to everyone who hear them and will proved to be the perfect soundtrack to the event.

Dance the night away

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Dancers are very entertaining, and if you had an event that demanded some dancers then why not consider hiring some great dancers from Red Masque entertainment directory.  

A Dance Group could be hired to dance in sync where the chorography would be done to perfection, it could be any style of dance that your taste desires from Street Dance to River Dance, Male to Female Dancers. We think we have just about all Dance groups covered advertised within our Red Masque entertainment directory.

If you are holding a launch party that would require some eye candy of the female variety, if so, why don’t you hire some Podium dancers, a risqué burlesque dancer or some showgirls that would be quite a classy type of Le Lido but here in the UK.

These girls are professional, classy and have trained for hours to put on the perfect show for you.

You will be dazzled by the splendid costumes which will be worn by the Showgirls and Podium Dancers even though they’re maybe little of them!!! The burlesque will titillate and tease but done in the best possible taste!!

Salsa and Tango dancers are a definite must, most people want to learn the art of these sexy, sensual dances. You could hire some dancers to teach. Or if you are quite familiar of these dances you could simply hire to put on a quite splendid show that would be breath-taking and remarkable, leaving you wishing you were indeed as talented as these dancers.

Something very alternative are Snake charmers or a belly dancer dancing with a snake!! These amazing creatures – love them or hate them  have something mesmerising about them that you cannot fail to be intrigued to watch or even (if you dare) handle them.

Belly dancers have been around for centuries and it’s also a great way to keep fit.  If you ever wanted to master the art of Belly Dancing, then why not hire a Belly Dancer to teach you.  You will have great fun, and if your tummy is not your most favourite part of your body – well rest assured a rounded belly is considered sexy in some parts of the world!!

If you wanted some themed dance acts for your special event, then why not look on our gallery of special dance acts that will enlighten your guests and create that nostalgia needed for your themed evening.

They will be dressed in the most appropriate costumes and do all the dance moves from that era it will be truly like stepping back in time and feeling the past again.

It could be that you wanted to create a theme from another country and again we will have something for you.  We have Themed dance acts that are able to create anything that you had in mind.

Magical mystery evening

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Have your guests spellbound and have all your guests sitting on the end of their seats. This could all come true if you hire some magical mystical acts for your event which can transform your dull usual party entertainment into something spectacular.

Why not hire an up-to-the minute illusionist that is very clever, having everyone trying to guess how on earth he managed to fool you before your very eyes? An escapologist is another act that is a race against time for him/her to get out of a life or death situation, or a contortionist that would squeeze into the tightest of spaces making it look so very easy but at the same time so mesmerising to watch.

Mind readers are always very fascinating, picking a member of the crowd and asking to write or draw something only for the Mind reader to copy exactly what they have done. 

Another great act is a hypnotist – you can book hypnotists for medical reasons or they can be booked for entertaining. They can put a group of people together and hypnotise them before hand, every-time the hypnotist says a certain word somebody does something completely out of the ordinary which can be very entertaining for you – slightly embarrassing for them!!

Trying to work out the future is something that ‘gifted’ people have been doing for centuries, whether it’s reading somebody’s palm, Crystal ball reading, or reading cards.  Each have their own unique way of interpreting what the future may hold but nonetheless all very enchanting and mysterious.

Whether or not you believe in these fortune tellers they are always very welcome at an event or party.

You could be having a charity event where a Palmist, Crystal ball reader or Tarot card reader would raise lots of money with your paying guests.  Or you could be having a fete where acts such as these would draw a crowd.

You can be sure that all the acts you see advertised are professional in what they do and are the best of the best.  Our Red Masque directory will give you a brief insight into each act and then it is up to you to decide which you would like.  Once you have decided you are able to fill out an online form which will go straight to your act, they will be in contact to discuss dates and services. 

Going all out Gospel

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O happy day! Your essential guide to booking a joyful, exciting, exuberant and praiseworthy gospel singer or gospel choir for your wedding, party, corporate event, product launch, awards ceremony or flash mob!

What is a gospel singer?

Gospel singers are best known for singing worships songs in church, but in more recent years, the exuberant sounds and rich harmonies have been heard on pop recordings and as backing vocals for major artists on tour. Gospel music can be joyful, soulful or romantic, so gospel singers and gospel choirs tend to include a wide variety of music in their repertoire, from classical and jazz to soul, rock and contemporary pop.

Gospel music has its roots in the spirituals and work songs sung by 18th century slaves in the US, enabling them to join in religious worship at a time when few could read or write. Most songs were sung ‘a cappella’ (unaccompanied), or with basic rhythm, so over time, distinctive harmonies developed to embellish the sound. By the early 20th century, gospel was going mainstream, with the first gospel recordings made in the 1920s, and gospel songs then taken up by high profile performers such as Elvis, creating the fascination and enjoyment of gospel that continues today.

Today’s gospel choirs usually perform with a piano or keyboard and sometimes a drummer, and can be led by a choirmaster. They sing an infectious mix of music including traditional gospel, plus jazz, blues, soul, classical and Latin sung in the gospel style. For most functions, including weddings, corporate events, flash mobs, product launches, award ceremonies and parties, the best choice is a gospel choir rather than a soloist, as both the visual and sound experience of a choir delivers a real impact.

What to look for in quality gospel singers and gospel choirs?

A quality gospel choir has three key elements; a great sound, a coordinated look, and an infectious sense of enjoyment!

So, when judging the quality of a gospel choir, first of all, listen to their demo tracks, and consider:
• Do you prefer the cleaner arrangements with harmonies, or the more flamboyant vocalizations?
• Does the accompaniment (piano or band) add to the overall sound?
• Does one voice/performer dominate, or does the choir share the lead vocal around, for more variety?

This last point is probably not as important if your choir is only singing a few number during your wedding service, but if you then book them to entertain at your reception or party afterwards (a great idea for guests to enjoy more), consider how they will sound in a 30-minute set or longer.

Now, look at their promotional photos :
• Do they perform in matching outfits?
• Do they look traditional or trendy?
• Do they vary their look to fit the performance type? (Hopefully, yes!).

Finally, do they look and sound as if they are enjoying themselves? While every song doesn’t have to be upbeat, the general feel should be one of energy and excitement bubbling under. Gospel music should dance, not amble!

Soul, RnB or Motown?

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These types of bands play music that is like the soundtrack of your life; up beat at one moment, soulful and heartfelt at another, but always delivered with style!

Rhythm and blues (R&B or RnB) originated from adding a strong beat to jazz and adding lyrics about life, love and freedom. Now it’s a genre of soul music that stretches from funk to ska, to hip hop, and encompasses artists as diverse as Michael Jackson, Stevie Wonder, Whitney Houston, Elvis, The Rolling Stones, Tina Turner, and Mariah Carey.

Soul music is the love child of rhythm and blues and jazz, with American gospel as an auntie. Born in the late 1950s, soul music combines irresistible rhythms and powerful, heartfelt vocals that have defined pop music and funk alike. Think Little Richard, James Brown, Sam Cook, Jackie Wilson. Otis Redding and the queen of soul, Aretha Franklin.

Motown is a type of soul music named after the Motown record label, based in Detroit USA. The Motown sound fused soul and fledgling pop into a string of massive pop hits that have filled dance floors and discos alike ever since. You’ll know the sound when you hear it and you’ll certainly know the Motown artists: Smoky Robinson and The Miracles, Diana Ross and The Supremes, the Four Tops, Gladys Knight & the Pips, the Jackson 5 and Steve Wonder.

These types of bands play music that is like the soundtrack of your life; up beat at one moment, soulful and heartfelt at another, but always delivered with style!

What to look for in quality Soul, RnB and Motown bands.

Soul, R&B and Soul can be in all sizes, from stunning solo vocalists to full-on soul party bands and everything in between. So, how can you tell the soulful stars from the RnB also-rans?

Check their Profiles First, check out the artist and band Profiles here at Red Masque Directory. Their sample tracks and demo videos that’ll give you a good idea of what the band sound like. Is your toe tapping from the very start? Does the vocalist nail their notes and make it sound effortless too? That’s a good act. If you’re up and dancing around by bar eight, that’s a great act!

Wide range of repertoire Look for artists with a wide range of music in their playlist (it’s at the end of their Profile). The range and choice might sound a bit odd at first, as many mix modern and classic tracks in their sets. Actually, that’s a sign of great musicianship and will ensure every one of your guests has something they’ll know and love in each set – and want to dance to.

What space will my soul, RnB or Motown band require?

As you might have gathered by now, the space required depends largely on the type of band your booking. Since these acts specialise in providing a visual show as well as superb dance music, chances are they’ll need a larger space than comparative bands in other genres, such as jazz. What’s more, the more players and equipment they bring, the more space they will require both on stage and off. Also, don’t assume just because you booked a soloist they will come with just a small speaker and microphone. Chances are they will come with some very high-tech sound equipment for their backing tracks, to make sure they sound at their very best.

5 Simple Games for Christmas

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Christmas parties are a great way to introduce new friends to old, eat some great food, and celebrate the holiday season! Make sure your guests don’t forget your party with these fun and festive games!

The Santa Hat Game:

The best part of this game is that it has no formal start time – it can start as your guests progressively arrive at the party!

Stop by your local Pound shop, and pick up some Santa hats/reindeer antlers from the Christmas aisle.

As your guests arrive, ask them to put on a hat but only take it off when they see you take yours off. Let your guests chat and get comfortable, and remove your hat when you think no one is looking. You’ll quickly see who has been paying attention, and who has been drinking too much of the Christmas punch.

The last person to remove their hat is the loser! They get to initiate the next round of the game.

The Human Christmas Tree Game;

This game is a great team-builder, or an excellent way for guests to release their competitive energy! In preparation, set up a table with a variety of craft supplies: glue, paper, scissors, foil, and other seasonal decorations.

Once the party has got going, split your guests into an appropriate number of teams (4-5 people per team). One member of each team must volunteer to be the Christmas Tree.

Set a timer for 15 minutes, and have your guests decorate their ‘human trees’! The best tree will, of course, be decided by the party host!

Oven Glove Unwrap;

This is a great group game, especially if you have a more than a few gifts that need unwrapping!

You’ll need some well-wrapped gifts, a Santa hat, a pair of oven gloves (the fluffier the better), and one dice (two if there are more than 8 people).

Place the well-wrapped present in the centre of the room, and have your guests gather in a large circle around it.

The first contestant rolls the dice. If anything but a six is rolled the dice should quickly be passed to the left. Once a player rolls a six, they need to put on the hat and gloves and start opening the present, one layer at a time! The next player to roll a six should take the ‘un-wrapper’s place.

Whoever unwraps the last piece of paper off the present, gets to keep it!

The Balancing Ornament Game:

Alright, we admit – the name needs some work. The game, however, is going to be a sure-fire hit with the young and old at your Christmas Party!

You’ll need a paper towel/wrapping-paper tube, a ruler (or any stick for that matter), and a bunch of ornaments with hooks.

Once your guests are paired up, they’ll each have one minute to balance as many ornaments as possible on either side of the ruler without it falling of the paper towel tube. The winning pair is decided by the most ornaments that are balanced!

Marshmallow Relay Toss;

Every good party involves throwing food, right? Perhaps not, but here’s a great game that will allow your guests to do just that.

You’re going to need 2 Christmas wreathes, and 2 bags of marshmallows.

Have your guests split into 2 groups and form 2 lines. Lean the wreathes on chairs positioned 10-15 feet from the front of the lines. Starting from the front of the line, players need to throw marshmallows until they score through the centre of the wreath! Once they have scored, they can step out of the line. The first line to complete the challenge wins! 

Tip: You may want to delegate an official ‘marshmallow retriever’ for each team.