Corporate events are a very important part of any company’s annual calendar, as they help promote the business internally and externally, as well as reinforcing brand values and corporate messages. 

They can also forge links with existing and potential clients and improve staff morale. A lot can hinge on a corporate event – be it a convention, exhibition, awards dinner or conference – including the good name of the company and its reputation.

A successful corporate event will be down to many factors including location, food, and atmosphere and, of course, the all-important entertainment. 

Entertainment can make or break a corporate event and making the most out of any act, show or performer can be hugely beneficial. Good corporate entertainment can leave guests with a memorable experience and reinforce a company’s image, brand and corporate message. Good entertainment can even attract publicity (of the good sort!).

Deciding on the Right Entertainment

Corporate event professionals will first have to take a few factors into consideration when ensuring that the entertainment ‘fits’ the event:

• Determine age, social background and sex, and choose entertainment accordingly. A tribute to ‘One Direction’ or ‘Justin Bieber’ may be suitable for a corporate family day event, but not for a black tie gala dinner.

• Venue size and location is a factor that many event planners and organisers forget (or remember at the last minute!). This is important, as it will play a part in deciding whether or not you can have that aerial team you want or full scale swing band!

• Cost. Do you have a strict budget that you have to work within, or is money not a problem? The amount of money a company is prepared to spend on entertainment will affect the options available.