You’ve got your booth and your display, and you want everyone to stop and see what you have to offer. But how do you get them to stop? Make your exhibition booth unforgettable with some un-boring additions!
Food & Drink
Every human loves food. It’s just a fact. If there’s food at your booth, you’re practically guaranteed to have a swarm of people. So if you choose to have food or drinks, be prepared with large quantities! You can usually get an estimate of attendees from the convention’s website or the salesperson who sold you the booth.
Also, check the restrictions of the exhibition, because sometimes food isn’t allowed unless it’s pre-packaged. If that’s the case, try attaching your business card to the packages so your prospects will know where it came from later.
If food & drink is allowed, try something a little more fun than a tray of quiches. Bringing in concessions like marshmallow machines or gourmet candy floss can add an adult twist on classic childhood favourites. If the exhibition allows alcohol, mini cocktails are another winner.
Want to create a buzz around your booth? Bring in a celebrity, of course. It starts with one person whispering to their friend, “Is that Lady Gaga?” and before you know it, everyone is checking out your booth. Celebrity Impersonators can pose with guests for pictures, sign autographs, and add an air of glamour to what can be a dry event. Whether you choose a blast from the past like Marilyn Monroe or Elvis or keep it newer with James Bond or Austin Powers, you won’t regret it. And neither will the attendees!
Live Entertainment
Another great way to draw attention is a live performance at your booth. Close-Up Magicians can snag passers-by and get them involved with card tricks or other quick sleights of hand. If sound restrictions allow, you could even have a music performance like a One-Man Band or String quartet. Send a walkabout artist into the crowd with your company to recruit attendees for your booth, or have an illusionist or magician for a more compact performance.
With a little creativity, you can have the best booth at the exhibition. Give people an experience that they won’t soon forget, and drum up some great relationships and potential new business.
