It’s probably not the main type of event you associate with music, but entertainment during seminar breaks and background music played in exhibition areas are both popular choices.
Music is an important element of any event, whether it’s in the form of a playlist, DJ or live performance. We’re not just talking about parties and product launches: conferences can benefit hugely from hired music entertainment.
Here are the Top 10 songs played at conferences last season:
Sex on Fire – Kings of Leon
Uptown Funk – Mark Ronson ft. Bruno Mars
Locked Out of Heaven – Bruno Mars
Signed, Sealed, Delivered – Stevie Wonder
Happy – Pharrell Williams
Get Lucky – Daft Punk
Rather Be – Clean Bandit Ft. Jess Glynne
Treasure – Bruno Mars
You’ve Got the Love – Florence + the Machine
Forget You – CeeLo Green
So, how can you use them to create a great atmosphere at your conference?
Break entertainment
Live music entertainment during breaks can be a good energy booster for conference attendees. Chart toppers like the ones in our ‘most played’ list can work well in this environment, and can easily be played over an in-house speaker system at a reasonable level.
Here, a live band or DJ can really add something to your conference. Stay clear of big sounds and opt for a smaller set-up, as delegates still need to be able to network and recharge for their next seminar.
Music in exhibition halls
Using music in large exhibition halls can be a great way of creating a good vibe.
At the same time the room is likely to be very noisy from all the delegates networking with each other and talking to exhibitors. The latter of course, is exactly what you want.
After parties
Out of all the areas of your conference where you might add music, this is definitely where your delegates will be most relaxed, and might even venture out on the dance floor.
After parties are all about networking and having a really good time. This is also where the ‘most played list’ will feel most appropriate. You can hire a party band or DJ who incorporates them into their usual set-lists, or you could go for a more tailored option.
