Once you have all your event details set, you need to get the word out to potential attendees through various channels:
Email – A great place to start is your own list of email subscribers. Because they’re already engaged and invested in your brand, they may have a higher likelihood to attend an event you have. Send an event invitation via email far enough in advance that your subscribers can plan it into their calendars. Make sure you include all the necessary information in your email. If you’re hosting an event, include the full address of the venue, parking information, etc. If you’re inviting people to a demo, or new service, include full log in or sign up details. Also include a link back to your website, and contact info such as a phone number or email address for your business so someone can call with questions if need be. Always include a call to action to register or sign up to attend the event.
Plan to send a few email invitations and reminders as you get closer to your event. You can offer early bird discount pricing, or offer different level of tickets and benefits to in still a sense of urgency.
Mail Invitations – In the digital age we live in, some may pooh-pooh the notion of sending invitations by mail, but invitations are very effective to get the word out. If you use compelling imagery and messaging, your recipient has a good chance of reading it. Invitations also serve as easy reminders because they can be placed on a desk or fridge as a visual cue of the event.
Social – In addition to inviting potential attendees via email and postal invitations, you can also invite guests via Facebook by creating an event. It’s a great way to invite people that you don’t have email addresses for.
Make sure you cover your other social bases by sharing details and a link to register on your other social channels like Twitter and LinkedIn. Create a hashtag for your event and use it every time you share details about your event on any social network. Just be sure you research any hashtag prior to using it to ensure it isn’t being used for something else you might not want.
