You are about to organise one of the most rewarding events possible, a charity event! A charity event takes time, organisation and a lot of patience. But when carried out correctly, your event could be the highlight of your guest’s lives. Charity events can range from the ever so pretty cake sale, or even a coffee morning, right up to a lavish black tie event. Whichever type of event you decide for your charity night the main aim is to create awareness for this charity and to hopefully raise some funds. Underneath are your top ten tips when organising a charity event.
Top 10 Tips for a Charity Event
Tip 1- The purpose – You should decide what the purpose of your charity event is and confirm this early to start initial planning. Is this a full on fundraising event? Or does it have other goals in mind such as gaining awareness, publicity and to reach out to a new network of people. Many charitable events have more than one goal and these need to be decided before any further action takes place. Confirming and planning the details for your charity event will depend on knowing what goals you are trying to achieve.
Tip 2- Date, Time & Venue – Give yourself plenty of time to organise any type of event. At least 3 months in advance. You don’t want this to be a rushed job so ensure that all aspects are planned to perfection. Your venue is also entirely up to you, yet should reflect your theme, your purpose and your charity. If you believe that your house can hold the demand then feel free to do so but for a large event then a venue such as a hotel may be better suited. Ask the venue for some freebies, if you don’t ask then you will never know.
Tip 3 – Budget Plan – Every fundraising event plan should contain a detailed budget plan of all of the expenses that will be required to hold the event.
Your budget plan should include staff, invitations, venue, catering, entertainment, utilities, and anything else that will be required to make the event successful. Your budget should take into account your fundraising goal, ensuring that you raise that amount above and beyond all expenses. Top tip for your budget is to always have a spare amount, you just never know when an emergency will appear and that extra bit of cash could really help you out.
Tip 4 – Round up your troops –
For your charity event to be a true success you will need a strong workforce behind you. This could be family and friends, volunteers of the charity or even try and recruit some new volunteers to help. Your team could help you in so many different ways such as helping you with the planning, collecting money outside supermarkets, selling tickets for the charity event and also on the day of your event it is always great to have a spare pair of hands.
Tip 5 – Read All About It –
You have to let the public know about your charity event, or nobody will know anything about it. Ask the charity to help by putting up the information on their Facebook page, create some simple flyers and leave them in shops in your area, create an “event” on Facebook and invite people, go and speak to your newspapers and get them to interview you about the charity event and if possible ring your local radio station and get a small interview slot. The more people know about the charity event, the more of a success it will be.
Tip 6 – Entertainment is key –
Your entertainment has to be fresh, exciting and fun. Why not hire a fun casino which is great fun and also brilliant for fundraising. Or a magician who can walk about the room and make your guests “wow” in amazement. You could even hire out a crazy golf course; you may even have the next Rory McIlroy in your mists. The entertainment needs to be organised quite early on in the planning process if you don’t want to be disappointed.
Tip 7 – Stick by the law –
We would advise anybody to always go and research the laws and regulation when organising any event, especially a charity event. There are certain guidelines which need to be put in place to surrounding fundraising in public areas; you would need to speak to the local council about these. They are only small regulations so should not be anything to serious to worry about, but always check and get support from your local council
Tip 8 – Collecting the money –
On the night of your event, you have to collect the money if it is a fund raiser. You could collect the money by walking around the room with a branded bucket, have a raffle and collect the money when selling tickets or you could place an envelope for each guest at their table where they place their desired amount into and you collect at a designated time of the night. There are so many options on how to do this, but these three seem to be the most effective.
Tip 9 – Mind your manners!-
Always remember to say Thank You both straight after the event and in the days that follow. Your guests, volunteers and sponsors need to be appreciated. They have taken time out of their lives to help with your charity event. Make a small speech simply thanking everybody for coming along, send a personal email again thanking them or even send them a momento of the night. Take a group photograph of everybody who attended and print these out for each volunteer and sponsor. A simple thank you on the back is all that is need and it gives your event that personal touch.
Tip 10 – HAVE FUN –
You have done your planning, you have done your research and you have everything in place. Now it’s time to have fun. Mingle with your guests and have a laugh, if they see you relaxed then they will also feel relaxed. And remember it’s for charity, so no matter what you do you are making a difference.