Category Archives: Hire

How to get the word out

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Once you have all your event details set, you need to get the word out to potential attendees through various channels:

Email – A great place to start is your own list of email subscribers. Because they’re already engaged and invested in your brand, they may have a higher likelihood to attend an event you have. Send an event invitation via email far enough in advance that your subscribers can plan it into their calendars. Make sure you include all the necessary information in your email. If you’re hosting an event, include the full address of the venue, parking information, etc. If you’re inviting people to a demo, or new service, include full log in or sign up details. Also include a link back to your website, and contact info such as a phone number or email address for your business so someone can call with questions if need be. Always include a call to action to register or sign up to attend the event.

Plan to send a few email invitations and reminders as you get closer to your event. You can offer early bird discount pricing, or offer different level of tickets and benefits to in still a sense of urgency.

Mail Invitations – In the digital age we live in, some may pooh-pooh the notion of sending invitations by mail, but invitations are very effective to get the word out. If you use compelling imagery and messaging, your recipient has a good chance of reading it. Invitations also serve as easy reminders because they can be placed on a desk or fridge as a visual cue of the event.

Social – In addition to inviting potential attendees via email and postal invitations, you can also invite guests via Facebook by creating an event. It’s a great way to invite people that you don’t have email addresses for.

Make sure you cover your other social bases by sharing details and a link to register on your other social channels like Twitter and LinkedIn. Create a hashtag for your event and use it every time you share details about your event on any social network. Just be sure you research any hashtag prior to using it to ensure it isn’t being used for something else you might not want.

Event Ideas to attract customers

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Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Here are five ideas for customer-attracting events that any business can use:

1. Learning event – At this type of event you focus on teaching attendees “how-to” do something. Options are limitless and could include things like a winery having a food and wine pairing, a makeup artist could reveal the latest techniques in contouring and highlighting, a dermatologist could address the benefits of proper skincare and the effects of aging, a plumber could advise about the benefits of pipe maintenance and how much money people can save with proper upkeep.

2. Interactive/Hands-On event – Similar to a learning event, a hands-on event takes that learning and literally puts it into the hands of an attendee. It allows guests to roll up their sleeves to learn and do at the same time. Some interesting examples of a hands-on event could include a plant nursery showing how to pot plants in mini trees, a printer demonstrating how to create letterpress cards or invitations, or a software company allowing customers to create an app using their technology.

If you’ve ever stepped foot in an Apple store, you know the power of putting your product or service into people’s hands. When they see it, touch it, experience the results of using it and how it can help them, it’s priceless.

3. Charitable event – Events that have a cause tied to them are brilliant at attracting customers because there’s a “feel good, do good” element. Shopping or spending for a cause is something people take pride in and it’s what helps make these type of events successful. You can do a charitable event any time of year, just make sure you connect your theme and cause to something that is relevant to your audience and something they care about.

4. Special Guest event – Inviting a special guest, host and event speakers or MC your event can be a great crowd pleaser and get people to attend. Many local sports athletes will lend their name and presence to causes they support. A restaurant or cafe could get a celebrity chef to cook a special meal and sign cookbooks, a wedding consultant could get a well-known makeup artist to provide “big day” makeovers.

5. VIP event – People love to be part of exclusive, special things and a VIP event can help attract them like crazy. You can create a members-only event or a VIP event for your most loyal customers and offer them special shopping hours, a nice discount and great customer service. These types of events have been wildly popular for years and spawned the now well-known concept of Friends & Family day events, etc. The key to doing VIP events well is to keep it small and manageable so you can offer only the best experience since these are your best customers. You can base “best” on a number of things including amount spent, number of purchases, number of referrals, etc.

Multi-sensory party ideas

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Looking for inspiration? Look at these suggestions on how your event entertainment can be made to appeal to all of the five senses.

1. Lights on, for a visual spectacular

Think you’ve seen everything London has to offer? Think again. Give your event a whole new look by holding it in one of London’s iconic landmarks – but as you’ve never seen it before. Everyone knows Tower Bridge, but what if it has your logo or a hologram shining on it? It has been done before but what if it was for your event?

That’s exactly the high-impact visualexperience Harness the power of cutting edge projection mapping techniques to create visual illusions that will stay in your participants’ memory long after your event is over.

2. Get theatrical

Harness the talent of London’s abundant supply of performers to create an unforgettable, totally immersive corporate event. Why not turn your event into a Circus Event? On arrival, guests will walk through the mouth of a clown before being welcomed by a giant elephant, attached to a hot air balloon, floating above them, while a lone strange ring master played gypsy folk songs on the accordion. Very surreal or very entertaining? You decide!!

3. Switch off and boost the taste buds

For a truly unforgettable product launch, team building activity or food and beverage tasting, try depriving your participants of one of their dominant senses – eating in the dark heightens the focus on the food’s flavours and textures. The experience of specialist restaurants such as London’s Dans le Noir shows that events that include dining in the dark offer participants the opportunity to enhance creativity, break hierarchical barriers and interact more meaningfully with each other.

4. Add colour to create the right mood

Match the meeting room colour scheme with your meeting’s objectives. According to the findings of psychologists at the University of British Columbia, colour schemes really do make a difference to participants’ performance. Their research showed that people in a room painted red performed much better at skills that required accuracy and attention to detail, than people in a blue room. But those in the blue room outperformed the red group on creative tasks requiring imagination by twice as much.

Try a venue like 8 Northumberland Avenue, London’s most central venue, where its white walls mean that you can used coloured lighting to create exactly the mood that matches your meeting’s goals.

5. Use music to generate emotions

Add music to your event strategically, to generate the emotions you want your audience to feel at specific times during their meeting. A recent report suggests that well-chosen entrance music can set the right mood for the meeting. During brainstorming or problem-solving sessions, light classical music speeds up thought, while music related to the conference topic can also be used to introduce activities or illustrate key points, creating immediate recognition and adding to the meaning of the event.

Finding the right type of musicians is made easy by looking on Red Masque directory where you will find London’s most requested professional musicians, from classical to jazz and swing – and beyond!

Everything you need and more

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If you’re prepared to do a bit of decorative work (or have the budget to hire a party organiser) then you can theme your venue or marquee to look like a beach bar, a scene from the Arabian nights or even the Wild West! Fancy dress is optional though it does help bring the whole thing together.

Possible theme locations include The Wild West, Beach/Tropical/Hawaiian, New York, Las Vegas, African/Safari, Ancient Egypt, Atlantis, Ancient Rome, Mardi Gras/New Orleans, the list goes on

In terms of making your venue look the part, you can choose from a wide range of props and accessories. For example, for a Hawaiian themed party you can hire a bamboo beach bar, free standing & table top palm trees, hoola hoops, flower garlands, surf boards, fishing nets and sand pits!

Remember to ensure you have plenty of ice breakers to keep guests chatting and mixing. Close up magicians, caricaturists, meet and greet all work well, as do Chocolate Fountains! For something a bit different, try singing waiters who will really bring the house down!

Live Music. For a Las Vegas or New York themed party, have a look at Frank Sinatra or Rat Pack singers or celebrity lookalike singers. Use your imagination and your themed evening will be a real treat!!

The Ultimate Winter Blues Party

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As winter is rolling in, lots of people want to organise the Ultimate Winter Blues Party. At Red Masque we like to give some great ideas to offer in our posts. Instead of using your own home, why not rent out private rooms from restaurants because they offer an economical alternative with certain party essentials (furniture and a great kitchen) already in place.

SIGHT and TOUCH: Smoke and Mirrors

If you want to create something wonderful for the ultimate winter blues party, think ‘smoke and mirrors’.

You see mirrors create the illusion of even more energy and action – you can literally see more people throughout the room but at the same time, the combination of clear and reflective materials instantly make the room feel more open. Even more importantly, they capture the striking beauty of the first chill of winter in clean, contemporary lines. Along with the ice-like surfaces and funky blue fabrics that would bring out the swing in this modernist vision of winter, spicy, flavourful tapas, and a hot sexy Latin soundtrack would raise the pulse and temperature of the space.

Capturing the smooth, glassy surfaces of icicles, and the shimmering icy blue hues of freshly fallen snow can be a difficult illusion to pull off; you don’t want to go overboard and end up with a truly cold hard and severe look. Instead you want to create a magical “FROZEN” castle of shimmering shapes and reflective surfaces that will make your guests feel as though they are surrounded by gorgeous crystal sculptures. .

SIGHT: Top Party Decorations

Table decorations for the ultimate winter party can be very classy with diamonds spread over the table sparkling with cut glass champagne glasses, if you wanted to go really overboard you could hire some ice sculptures to really capture the spirit of the winter month.

Be as imaginative as you like, blue tablecloths, and a sprinkling of fake snow and don’t forget vodka on ice!!!

SMELL: Engage the Senses

For winter, go nuts, literally, roasted pistachios, coconut and sizzle chorizo in the kitchen to create a wonderful tangy and nutty aroma for the room. What is more sexy than a few shapely ice cubes jostling in a glass tumbler or the pristine gloss of a newly frozen lake.

TASTE: The best Party Food

You could just put out some cured meats and cheeses but for larger and more elaborate appetites and we love the sociability of tapas. Tapas, also provide a variety of flavours. As a winter party, the emphasis needs to be a little more on food to quiet the hibernating impulse we have and avoid the urge to stay home, watch Netflix and chill.

When creating your own menu, think about what would tantalise the guests, think of exciting colours and combinations of sweet and smoky spices. Serve the food every hour or so and start with simple foods while gradually adding new and more complex flavours

TASTE: The best Party Drinks

Drinks it would be a selection of Martini opportunities, why not try my Winter Blues Martini:

Winter Blues Martini
1 ounce Vodka
1/2 ounce Blue Curacao
1/2 ounce crème de cassis
a splash of fresh lime juice and blueberries for garnish.

Rim the martini glass with white sugar. Shake, strain, and pour liquid ingredients into a martini glass. Garnish with blueberry kebob.

Display bottles of frozen vodka inside decorative ice blocks: cut off the top section of an orange juice container and fill it two thirds full with distilled water and sliced lemons, limes and oranges. Insert a bottle of Citrus Vodka and put it in your freezer overnight. In the morning, remove the orange juice carton and you’ve got yourself a stunning citrus ice sculpture that doubles as a “cooler” for your vodka.

To create a surprise kick, for your Martini who not rub the rim of the glass with a slice of hot jalapeño pepper and then dip the glass in sugar?

SOUND

Think about some chill out tunes, a bit of funk and soul that will cater to most tastes.  Whatever you choose we are sure you will definitely have the Ultimate Winter Blues party!!!

Something special for your event

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If you want something special for your corporate event entertainment, there are a few acts out there that can make your event stand out from the rest.  A Themed Walkabout artist that could be just the thing dressed in the most amazing costume. You could have a group of Themed walkabout artists where each one would take their turn mingling into the crowd, that would be quite a talking point. This artist would be perfect to create the ambiance you desire at your event.

Stilt walkers can be hired for your promotional event which would draw interest amongst the general public wanting to see these very tall people walking around quite confidently on extremely high stilts. A definite crowd pleaser with young and old alike.

Do you need some extra space for a party or special event that you are organising? If so, have you thought of hiring a Marquee or Tent which will provide extra space and less mess for you to clear up after the event.  All Marquees and Tents can be decorated as you wish, and of course they will keep your guests warm and dry in case of the British weather letting you down. 

Whether it be for a fete, Wedding or promotional event we are sure you will be able to hire the perfect Marquee or Tent for you.  

If you are thinking of having a Wedding then hiring a Marquee would be the perfect choice which of course needs a Dance floor which can also be booked with us at Red Masque Directory, you could choose from a mirrored dance floor, to an illuminated dance floor whichever your taste, there is bound to be one that is just right for you, perfect for Grandma or Grandpa to boogie the night away!!

Then what about creating the right atmosphere?  You need all the bits that go with it.  

Decorations that will transform the dullest of rooms into something spectacular, or to create an out- of-this -world experience why no go all out and hire some bubble, smoke and snow machines. Whatever the season you can have snow in summer if you so wish? Continuous bubbles at children’s parties or smoke to create an eerie scene.

Ice sculptures make another impact on your guests which look very classy and are so good to look at you cannot fail for anyone not to admire their beauty.

So go ahead and make your event a very special one indeed by hiring some or all of these fantastic displays which will be talked about for many months to come.

Swing and jive is back!

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Swing and jive bands bridge the gap between the cool, laid-back sounds of jazz and classic rock bands, while performing some of the most iconic songs from the 1940s onwards. Swing and Jive Bands form the best of retro classic music that everyone knows bang up to date with energy, enthusiasm and superb musicianship. 

The style of swing and jive ranges from gentle lounge to irresistible dance floor filling sets that bring fresh energy and vintage fashions to any party, wedding or event.

What to look for in quality swing and jive bands

The best UK jive and swing bands share three essential qualities: extensive repertoire of music, excellent musicianship and an infectious sense of fun!

Most swing and jive performers have a deep-rooted affection for the music they perform and it shows in every moment of their performance. Many have a signature style of performance too, whether it’s pared-back skiffle versions of classic tracks or retro-arrangements of contemporary pop anthems.

Nearly all swing and jive bands will have a distinctive look, incorporating vintage fashions, authentic period instruments and some of the coolest haircuts you’ll see this side of London Fashion Week…

One of the key features of swing and jive bands is that their sound is immediate, energetic, almost raw, as opposed to the overproduced sound of carefully-tweaked pop album tracks. It’s this upfront, energetic sound that makes these kinds of bands so great for live events, as guests pick up on the band’s energy and your party suddenly gears up a notch or seven!

The best way to ‘get’ what a band does is to hear and see them in action. Many of the swing and jive bands at Red Masque directory feature both demo tracks and videos on their Profile page. This is a great way to discover the best band for your event, both in terms of look and sound. Try and listen to their demo tracks through quality speakers in a room rather than headphones or through your phone – it’ll give you a better feel for how the band will sound live.

What music do swing and jive bands perform?

These bands draw their music from the rich legacy of tracks from the 1930s onwards, including authentic 1940s arrangements, 1950s classic rock n roll, 1960s crooner classics right up to contemporary tracks with a retro twist.

For Jive Bands think:

1940s – up-tempo Glenn Miller Band, Count Basie, The Andrews Sisters, Cab Calloway

1950s – Bill Haley, Elvis, Frank Sinatra, Chuck Berry, Jerry Lee Lewis

1960s – Nina Simone, The Rat Pack, Aretha Franklin

Freak out!!

Chill out or boogie on down with the superb sounds of some of the UK’s finest soul, Motown and RnB (rhythm & blues) acts. We’ll tell you everything you need to know about booking a soul or RnB band for your special occasion.

Festive events

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PARTY BUTLERS

Now girls, you know you need the ultimate party butler or butlers for your Christmas party! Or even if you don’t even have an excuse for a party!!  A bit of eye candy never goes a miss, he’ll be able to serve up your favourite drinks all evening.

Whether he is topless or naked (of course an apron to cover his modesty) then these butlers will certainly liven up your event.  Serving up some treats for you girls or mixing a few of your favourite cocktails, these toned butlers will be just perfect.

ROBOTS

How about having a Robot or two at your festive event? These must-have robots are quite handy at serving too. They are all the rage at the moment from talking robots, to serving robots, they can even meet and greet your guests which of course will be a talking point for months to come.

You can ask your robot to customise your event so you get him to do the right thing at the right time, for example it maybe a group of robots performing a dance or just one or two mingling with you crowd – you have to agree this is very unique!!!

SNAKE PERFORMERS AND CHARMERS

Ok, so snakes may not be very Christmassy but you could add a little ‘Middle Eastern’ theme where Lebanese food could be on the menu, but how about going that extra mile and hiring a ‘snake performer’ to really get that ‘Middle Eastern’ feel to your party.

We have only the best Snake Performers on our website advertised which is guaranteed to be extremely professional and of course ‘snake friendly’. 

STILT WALKERS

Being a stilt walker is no mean feat, it takes many hours to perfect the art of walking for long periods of time, with their colourful costumes and amazing routines high up in the clouds at least you’ll never lose him!!

Dressed to impress your very own stilt walker would be just the thing to get your crowd talking, these Stilt walkers can be a feature at your Christmas event, mix and mingling, serving drink and just generally brightening up the atmosphere.

THEMED WALKABOUT

No Christmas party would be complete without a themed walkabout artist; this well be just the thing.  Father Christmas, elves, or snow queens or how about arranging a magical enchanting ice-queen themed party, where your themed walkabout artists are dressed from head to toe in white ice-like costumes.

From medieval artists, to around the world themed dress, your party will have that perfect atmosphere that you were hoping for when you book one or more of these themed walkabouts.

5 beautiful venues outside of London

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We all love London. Even those that claim they don’t still find something to enjoy, even if it’s for just one day a year when the London Marathon arrives or maybe even once every few years when it hosts the Olympic Games. Even so, it’s also nice to have a break from the capital city on occasion and these five venues are great places to hold your event if you’re planning to escape the M25.

Le Manoir Aux Quat’Saisons

Le Manoir is nestled in the picturesque Oxfordshire village of Great Milton and is renowned as one of Britain’s finest gastronomic experiences. Not bad, eh? It has held two Michelin stars for an incredible 29 years, so if you’re a foodie then we can’t think of many places that would be better to hold your event. Surrounded by smart lawns and stunning orchards, this really is a gorgeous venue to celebrate your anniversary or indeed get married!

Wrest Park

Most people’s commute through London is about an hour but what if you went the other way instead? Well, you may very well end up at Wrest Park is a French chateau-inspired building that affords breath-taking views of its fountains, statues and ornate Baroque buildings. Available for party events both inside and out, this is a magical setting for activities and team building days for up to 1,500 people.

Chewton Glen

What a photo. Blue skies, croquet, on the outskirts of the New Forest— What more could you want from an events venue? A bit of a ‘modern classic’, Chewton Glen provides an ideal setting for meetings, incentives and social gatherings. With a variety of function rooms and extensive facilities (which also include golf, tennis and a spa), this is the ultimate venue to impress. So be sure to dress up and make a day of it!

Hedsor House

Located within almost 100 acres of impressive parkland and situated on the doorstep of London, Hedsor House is one of the most picturesque and private wedding venues in the UK. When you book, it’s yours for the day with the only limitation being your imagination. Wow! Yes, it’s a blank canvas of a venue and you may recognise it from The Golden Compass, where Nicole Kidman was able to call it her home. Having rubbed shoulders with Hollywood, its next big event could be yours!

Pennyhill Park

Located just south of London in Surrey, Pennyhill Park is secluded within 123 acres of woodland and parkland, a 19th Century mansion framed by terraces, formal lawns and flower beds. Wonderful for a wedding or just a private party, it is an immaculate venue for an intimate party and allows up to 190 guests to help celebrate your big day.

After all that, it sort of makes us wonder why we’re based in London!

A Vintage affair

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Tuesday was what would have been the 125th birthday of Agatha Christie. As we all know, she has unfortunately not quite managed to live to 125 years old, but to celebrate the birth of the creator of Hercule Poirot and The Mousetrap, which is still going strong on the West End after 60+ years, we thought we’d pull together a few vintage acts to get you pondering a vintage party theme!

Upon entering what is no doubt a sumptuous English country mansion (for which you have booked for this occasion), the first act that will bring you beautifully into the vintage theme are a jazz band. As you whisk a Champagne flute from a passing tray and sample a posh canapé, these superb musicians will perfectly set the tone with some vintage-style background music at your event.

As you pass into the next room – perhaps even a private dinner – a party performer can be there to greet guests with his unique vintage vaudeville entertainment. Calling to mind the many talented circus performers and silent comedians of the past, mime entertainers can juggle, spin plates and use an assortment of items including tablecloths, hats and crockery, which will have you convinced you’ve stepped back in time. A vintage mime performer who can perform for up to thirty minutes at a time, you and your guests are sure to be impressed!

Who better to work the tables than a charismatic and charming event magician? Magicians for parties are known for their witty repartee and abundance of magic tricks to stun and amaze. Be it a signed and folded card appearing in his mouth or correctly mindreading colours that a guest has picked on a card. Magicians can do it all. Magicians are a great vintage entertainment that will fit perfectly with your party theme.

Yes, there’s always room for classical music at a vintage themed event all are classically trained acts and it simply comes down to whether you’d prefer a quartet or a duo. Spectacular music in a stunning setting, what could be better? Agatha Christie certainly enjoyed fine music and there’s nothing better than strings in a great hall.

Why not book a harmony band of the 30s and 40’s, they will Provide the perfect soundtrack to your event, harmonies have stunned audiences for years and never cease to go out of fashion?

Of course, there are numerous acts that are perfect for an Agatha Christie or vintage theme (Great Gatsby) so feel free to take a look around the Red Masque directory and see what takes your fancy!