Use music at your corporate event

It’s probably not the main type of event you associate with music, but musical entertainment during seminar breaks and background music played in exhibition areas are both popular choices.

To help you use music as effectively as possible at your next conference we have collated a list of the most popular songs, and will also talk you through how to use them to your advantage.

Music entertainment is an important element of any event, whether it’s in the form of a playlist, DJ or live performance. We’re not just talking about parties and product launches: conferences can benefit hugely from music.

Here are the Top 10 songs played at conferences last season:

Sex on Fire – Kings of Leon
Uptown Funk – Mark Ronson ft. Bruno Mars
Locked Out of Heaven – Bruno Mars
Signed, Sealed, Delivered – Stevie Wonder
Happy – Pharrell Williams
Get Lucky – Daft Punk
Rather Be – Clean Bandit Ft. Jess Glynne
Treasure – Bruno Mars
You’ve Got the Love – Florence + the Machine
Forget You – CeeLo Green

So, that’s how can you use them to create a great atmosphere at your corporate event or private party…

Make your own Animation

Have you ever wanted to learn about Animation and maybe make your own small Animation film? This a great way to arrange a corporate event and to figure out what strengths and weaknesses each member of your team has.

A good idea is to get 10 delegates together and appoint their own personal animation leader who is always on hand to guide them through the concept and storyboarding stage, solve problems and answer animation queries!

Every delegate receives a pre-made plasticine model, ready for them to customise and create their own characters. The mini-me models are a great way to ensure everyone can make their own fantastic looking character and makes for great party entertainment, regardless of whether they’re a naturally arty type! Delegates also receive additional model making materials to really bring their characters to life. The group’s animation leader is always on hand to offer advice and ideas.

Your animation leader introduces them to the stop motion software and is there to make sure the process runs smoothly with animation tips and tricks of the trade, all of which help the group create an animation they can be really proud of. Every delegate’s model will be involved in the film, with each delegate working together, communicating and rotating roles including director, animator, software operator, continuity, props, etc.

When the animations are complete and the groups has called it a wrap, all the groups get together for a premiere screening of their work. We then take the films back to a post production studio, where music, titles and effects are added before being sent to you within 2 weeks of the workshop. These films are great to share with colleagues, internally in large organisations or externally on the company website/social media as desired. Delegates also get to keep their plasticine characters as a memento of the day and their achievements!

Product launch entertainment

We love a good product launch. When done right, a product launch brings in huge numbers and the feedback you receive is invaluable. Not only that but a good product launch will ensure that people remember your brand and you may just notice a number of people sharing your special hashtag all over social media. How to attract the public to your product launch though? Well, we have a few event entertainment ideas.

Sticks and Stones

You need only look at Sticks and Stones not only are these wonderful entertainers on stilts – so sure to draw a crowd from far beyond the eye can see at street level – but they can also offer up a drink or two to your guests as they arrive. A sparkling sensation for events far and wide, we highly recommend this entertainment and they have been particularly successful at product launches in the past!

Fake Faces

“Was that–?” “Is that–?” “I think I just saw—“ A celebrity lookalike is great for pulling in the crowds; just ask any marketing manager at Disneyland or Disneyworld! Not only will a good lookalike be able to pull off an uncanny impression of a popular character or celebrity, but they’ll also be more than happy to pose for photographs and video. Sneak your brand into the shot and hey presto, your product is going places! Fun for all sorts of brands and product launches, a celebrity lookalike is an absolute must.

Arbie the Robot

Stop for a moment and imagine what you’d do if a walking robot came out of nowhere, started dancing around to a hit pop tune and then managed to announce your product to the world. You’d be impressed, right? Arbie the Robot can do all that and much more! A hit at corporate events all over the world, crowds will instantly be drawn in by his antics and left scratching their heads quite how he works. Is he a robot? Isn’t he? You’ll just have to hire Arbie to find out! A brilliant example of strolling entertainment that is a little bit more unique than most acts in the industry!

Magic

Who doesn’t love magic? Rather than be specific by naming one of our brilliant magicians, we thought we’d go all-encompassing and simply suggest hiring a magician for your next product launch. Whether making your company business cards disappear and reappear or producing the exciting new product into your hands, magicians are a brilliant way to launch a product and it’ll certainly be a memorable moment for the members of the public lucky enough to see the magic first hand.

Madame Tussauds for your event

Known for its incredible waxworks of famous celebrities, Madame Tussauds is in fact a celebrity in its own right when it comes to the events scene, having been a popular choice for party and event venue for well over fifty years. Still extremely popular every year for high profile celebrity product launches, the venue is able to accommodate up to 1,000 guests!

There’s not one, not two but five immersive and interactive themed areas that can be fully adaptable to your requirements. Looking to have a corporate event there? No problem! You’re looking to hire a speaker to deliver a speech in that corner? Almost any idea is doable within Madame Tussauds, with the vast amounts of space been particularly appealing to many a corporate client.

Of the multiple spaces, the largest is the World Stage Ballroom, which is perfect for awards ceremonies and other high level events. Equipped with a large stage, back projected screen, plasma screens and a full lighting rig, it can make an evening truly spectacular and is perfect for delivering entertainment to your guests, ensuring a prime view for everybody in the room.

Generate Interest

If your event is a product launch, you’ll be looking to generate interest from the audience. Most product launches occur at large exhibition centres or conferences, where many a brand is competing to show off their wares to attendees and receive the most ‘buzz’ for their product. But how can you entice someone over to your booth? Entertainment such as stilt walkers or live music incorporating drums is sure to grab people’s attention from across the room. Once they’ve wandered over, keep things visual. Nobody will share your product on Instagram or other social media networks if there isn’t something for others away from the exhibition to enjoy. Make no mistake about it, entertainment is crucial at product launches.

Reinforce Brand Values

Perhaps you’re looking for a bespoke form of party entertainment that reinforces the brand values of your company. Maybe you’re celebrating the 25th anniversary of the company’s inception. Whatever it may be, brand entertainment is brilliant at reinforcing the values of a corporation. If a company is wanting to appear very cool, then there are numerous bands who would fit the bill. Looking for a classy affair? Circus entertainers such as aerial silk dancers are perfect for just such an occasion. Entertainment doesn’t have to be showy or pushed to the foreground, but utilised correctly, it can be a superb way of maximising brand value in a subtle manner.

To Entertain

We could name a whole host of reasons why corporate entertainment is important without stating the obvious but we thought we should really. The main purpose of entertainment in any setting is to entertain! You don’t want invited guests leaving after one free drink and a couple of canapés, bored out of their mind after speaking to Darren from Accounts for the last hour. If you break up the evening with a few headline entertainment choices (with a few strolling entertainers like magicians and caricaturists thrown in), then everybody will remember your event or party much more fondly than if you simply leave attendees in a room with nothing else planned.

Forging Links

This is a clever one! We just mentioned strolling entertainment but when it comes to networking, there really is nothing better to help break the ice between two parties who might be hoping to have a chat but have no idea how to get talking informally. With a magician, both people can be amazed and use the tricks as a springboard to ‘talking business’. Other forms of entertainment like a caricaturist or silhouette artist often get people talking as well, whilst also enticing a small crowd when reactions are positive. Hiring entertainment might just land you that next big deal!

Enhancing Morale

If you’ve had a long and difficult year, staff may be looking for a reason to stay at the company. A well-timed dinner or office party can do wonders to revitalise your staff and there is nothing better than allowing them to dance to a live band or providing a magician to blow their minds. Hiring entertainment is a sure fire way to increase morale and staff satisfaction.

Non-refundable deposits

When you enter into a contract with your entertainment provider, whether it’s a wedding band, a magician or a DJ, you normally will be expected to provide some kind of non-refundable deposit along with your signature to secure the date. The amount may vary, but a 50% deposit is fairly common.

If you’re planning a party and this is first time you’ve ever bought entertainment services, this can be a scary thing. What if the event gets cancelled? What if someone dies the week before? What if it rains on our outdoor beach birthday party? Do I get my deposit back?

Of course the answer will depend on the wording of the deposit clause in the contract, but most likely if the event is cancelled because of unforeseen circumstances; you will likely be out your deposit. But let’s dig deeper.

It’s easier for people to understand why a caterer or even a venue would request a deposit. They have to buy food or they are reserving the space exclusively for you and must turn down other business. But a musician isn’t purchasing any perishables, right? Well, not exactly. The busy nights for any event entertainer are Saturdays, followed closely by Fridays. There are only 52 Saturdays in a year and each one represents an opportunity cost. If for example a family tragedy occurs 2 days before your graduation party, the band still needs to be compensated for that Saturday night that they committed to your party. It is entirely possible that they have turned down other clients to commit to your party. While it’s very sad that a member of family decided to pass two days before your big event, this is not the fault of your hired act.

What can you do if the unforeseen happens? The first thing is to have a conversation with your hired entertainment. While they may be under no obligation to reschedule, many will try to work with you and apply part or all of your deposit to another date. The flexibility they have will depend on how in demand they are, how full their calendar is and on what day of the week you want your new date.

You certainly can’t expect them to bump another client because you need to reschedule. And nor can you expect them to give you another Saturday night on the busiest part of wedding season. But maybe they’re willing to apply all (or some) of your deposit to a Tuesday night, or an off-season Friday night.

This is a conversation you can have with your entertainer BEFORE signing the contract. Ask the “what if” scenarios. Just understand that if this conversation drags out too long, your vendor may start to question your commitment to the date.

Another option is to take out Event Cancellation Insurance for your date.
What is typically covered by event cancellation insurance?
Fire, earthquakes, flooding, blizzards, hurricanes, terrorism, headline entertainers or speaker cancellation, outbreak of disease.
Event cancellation insurance probably won’t cover things like lack of ticket sales, or the time spent planning the event.

Questions to ask

We know that many of you have never planned a party before. Perhaps you’re planning a corporate event or a Birthday Party. This list is a product of many years of providing private event entertainment (but this list is applicable to most forms of entertainment). These are the questions you should be asking your performers before you sign on the dotted line.

1. Where (and for whom) do you do the majority of your shows?
What you are trying to find out is how experienced and equipped the performers are for working private parties. Many bar performers represent themselves as party entertainers but may not have the experience working with venues and professional event planners, or they may lack the equipment or insurance that is necessary, especially for larger venues.

2. Can you show proof of insurance?
While we’re not convinced that this is always necessary for event entertainers, this speaks to the professionalism of the entertainer. If the entertainer does a lot of private events in nice hotels and country clubs, they will be more likely to carry liability insurance, as many of the higher-end venues require this. If you entertainer is not insured, then perhaps they are not working many of these venues, which could mean that they are not attracting the top end private event clients.

3. What is the cancellation policy?
Most entertainment acts will penalize you for cancelling a performance that has already been contracted. They look at dates on the calendar as inventory. If you reserve your date, they can’t sell it to anyone else. So if you cancel, they may not be able to rebook. It’s similar to how event venues or photographers view their calendars. If you think there may be a need to cancel or change your date, discuss this with the entertainment BEFORE signing a contract and see if there is any flexibility on their policy. I’ve written contracts for clients that allowed them to cancel up to 4 weeks after entering the contract to suit a particular situation.

4. How much is the deposit and is it refundable?
This goes hand in hand with the previous question. Usually deposits are not refundable. This serves as incentive for a client not to cancel or reschedule. A common deposit structure is 50% upon signing and 50% upon arrival at the venue.

5. Do you bring stage lighting?
A pretty standard thing for entertainers to supply, but some of the smaller groups won’t have this, and some of the higher-tier entertainers may expect that this would be supplied by an outside production company. You should ask.

6. How long do you need to set up?
Make sure you coordinate this with your venue. If the venue is using your space for another client prior to your time slot, you want to ask the venue ‘what is the earliest time that the entertainment can load in’. Then verify that this is sufficient with your entertainment.

7. Ask the venue if there is specific wording they require on the performer’s insurance certificate.
Some venues just want to know the entertainer is insured, but many require that they, the venue, (and sometimes the parent company) are listed on the entertainer’s insurance certificate as Additional Insured.

8. Ask for space (and staging) requirements from your entertainers. This includes length, depth, height and placement. Verify with the venue that this can be accommodated. If it can’t, find out how flexible your entertainers are regarding these dimensions and placement. Many performers can do their show with no staging platform at all if necessary but they will all need a certain amount of space to set up. Know what this is.

Recreate the 90’s

It’s been said that as you get older, you realise that nobody knows what they’re doing and we’re all just faking it. Many barely feel like they are adults at all, despite having mortgages, hip replacement surgery and a strange desire for that cooking utensil that totally makes it easier to take the shell off an egg. What happened to the youngster who partied hard in the nineties, you might be wondering to yourself as you settle down into your comfy slippers for an episode of Midsomer Murders on a quiet Saturday night. They’re still lurking inside you somewhere and this is the entertainment to book if you want to bring them back for one night only!

DJ
Remember the nineties? If you were part of the rave scene then you may well have been heavy on the drum beats and a distinct belief that you too could put together a decent tune with nothing more than an upturned bucket and a free whistle from a Kinder Egg. Unfortunately, making music isn’t as easy as it looks unless you have the right DJ that can create a different tune every time.
Weapons of Sound

Ultra 90s
Pretty much the must have band on the list if you’re looking to relive the 90s in the coolest way possible. Ultra 90s perform the best classic chart, dance and club anthems from the 1990s. From Snap! To Faithless, from Dee-lite to Vanilla Ice, Ultra 90s guarantees to get any party buzzing. Taking you through House, Chart, Dance and Club Classics along with popular Drum and Bass tunes from the 90s – The Ultimate 90s Revival – 90s Nostalgia at it’s best.

PRIMO
Let’s be honest, rave culture wasn’t just about the music but was also about the all the great futuristic films. Who can forget Terminator?

Primo is a great way to remember the 90’s. The Ex-Terminator is a character we have all grown to love or hate. The concept of this character was a unique challenge, using the art of prosthetics/makeup. The Ex-Terminator certainly does create a lot of interest wherever he performs. He is definitely an awesome character ready to do the business or just to make your corporate party or event go with a bang

If you’re looking to recreate your youth and bring the 90s to your chosen venue, then you can’t go wrong with the above acts but feel free to get in touch if there’s something else you’re looking to recreate!

Professional services every time

There are reasons for engaging a corporate events entertainment directory. In the first place, you may not have time to make the right choice when hiring a band or a DJ. We at Red Masque entertainment agency will have the perfect choice for you on our website. We can link you up with the best bands in town. You are sure to find a reliable DJ that can handle your event.

It’s not an easy thing to organize an event no matter how small the size. The event may be a private party, corporate event or meeting, fundraising and the like. You need to entertain the guests if you really want to make them happy at the event. You can’t do it all alone. You need to engage the services of an entertainment directory such as Red Masque.

Often at times, some entertainment agencies offer band and DJ services. They do have artists who specialize in different areas of music. Such an agency can offer DJ and band services at affordable price. They also have MC’s that can make people happy at events. All you need is to get in touch with the right agency like Red Masque that can tailor make your special event.

You can be sure of proper accountability when you engage a reliable entertainment directory. Red Masque will give you accurate details online regarding the entertainment aspect of the event.
Professionalism is our game and trusted services when you engage with us. Your guests will be thoroughly satisfied with the acts you have chosen. You don’t need to suffer sleepless night once you have one of Red Masques acts at your event or party.

Indeed, there’s a lot to gain when you hire from a reputable entertainment directory. You don’t have to be in a hurry when searching for the very best. Now that you have found us we will guarantee that you will not book from anywhere else. Once you have chosen your event entertainment you are able to contact direct. You are able to ask the officials some questions, and get it right first time.

Office Party Planning

People can get nervous at big Corporate events parties. Nervousness can equal erratic behaviour so reduce the stress by setting some ground rules. Make sure you answer the following questions:

Will there be alcohol at the party and if so is it open bar or cash bar?

Are spouses and dates invited? This is particularly important if the party is off your property.

How long will the festivities last? Not everyone can get there at 5:30 so it’s nice to know people will still be there later in the evening.

What’s the proper dress? Not usually a big problem and not necessary in a majority of cases, but if you are hosting the party at a private club or a place no one has been to before a heads up about what to wear can save some people serious embarrassment.

Whether you plan to host a big bash or a small gathering try these suggestions:

Be as generous as your budget allows. Your employees work hard and they are looking for a show of appreciation. They view your generosity as a barometer of their performance.

Try to go somewhere different. If there is a tavern or restaurant close by your employees are probably there all the time. Why not drive an extra 5 minutes and meet at someplace different?

If you have the party on premises, make sure to decorate. Telling them to meet in the cafeteria will excite no one. Asking them to join you on the beach (a decorated themed area) they’ll know it’s a special day.

Invest in a cocktail waiter. They’ll monitor and control drinking. They also can make attractive and fun “virgin” drinks. People like picking a non-alcoholic “cool” option. Letting employees pour their own can be a problem and asking an employee to tend bar may be putting them in a bad spot.

Have a theme for your party. We mentioned luau because it’s always a hit but casino and Mardi Gras are also real favourites that can be planned for 10 or a 100.

Think about providing some great party favours or even door prizes. It’s nice to walk away with a remembrance of a great time. Finally make sure you have fun. If you’re a manager, mingle with your employees they’ll appreciate it and you’ll enjoy it.