If your event is a product launch, you’ll be looking to generate interest from the audience. Most product launches occur at large exhibition centres or conferences, where many a brand is competing to show off their wares to attendees and receive the most ‘buzz’ for their product. But how can you entice someone over to your booth? Entertainment such as stilt walkers or live music incorporating drums is sure to grab people’s attention from across the room. Once they’ve wandered over, keep things visual. Nobody will share your product on Instagram or other social media networks if there isn’t something for others away from the exhibition to enjoy. Make no mistake about it, entertainment is crucial at product launches.
Reinforce Brand Values
Perhaps you’re looking for a bespoke form of party entertainment that reinforces the brand values of your company. Maybe you’re celebrating the 25th anniversary of the company’s inception. Whatever it may be, brand entertainment is brilliant at reinforcing the values of a corporation. If a company is wanting to appear very cool, then there are numerous bands who would fit the bill. Looking for a classy affair? Circus entertainers such as aerial silk dancers are perfect for just such an occasion. Entertainment doesn’t have to be showy or pushed to the foreground, but utilised correctly, it can be a superb way of maximising brand value in a subtle manner.
To Entertain
We could name a whole host of reasons why corporate entertainment is important without stating the obvious but we thought we should really. The main purpose of entertainment in any setting is to entertain! You don’t want invited guests leaving after one free drink and a couple of canapés, bored out of their mind after speaking to Darren from Accounts for the last hour. If you break up the evening with a few headline entertainment choices (with a few strolling entertainers like magicians and caricaturists thrown in), then everybody will remember your event or party much more fondly than if you simply leave attendees in a room with nothing else planned.
Forging Links
This is a clever one! We just mentioned strolling entertainment but when it comes to networking, there really is nothing better to help break the ice between two parties who might be hoping to have a chat but have no idea how to get talking informally. With a magician, both people can be amazed and use the tricks as a springboard to ‘talking business’. Other forms of entertainment like a caricaturist or silhouette artist often get people talking as well, whilst also enticing a small crowd when reactions are positive. Hiring entertainment might just land you that next big deal!
Enhancing Morale
If you’ve had a long and difficult year, staff may be looking for a reason to stay at the company. A well-timed dinner or office party can do wonders to revitalise your staff and there is nothing better than allowing them to dance to a live band or providing a magician to blow their minds. Hiring entertainment is a sure fire way to increase morale and staff satisfaction.
